For this reading reflection I read Grinding It Out: The Making of McDonald’s by Ray Kroc. The thing I admire the most about Ray Kroc, the entrepreneur, was his motivation and drive to go from a traveling salesman barely making ends meet to a massive success and a visionary. It is hard to say what I least admired about Ray Kroc as he was not a great person and, in a way, swindled the original creators of McDonalds out of their own business/idea but his business always came first which is admirable in its own right. A core competency that Ray Kroc had, going back to his roots, was being an excellent salesman. Ray Kroc was able to sell the idea of McDonalds to millions of people, customers nationwide and the franchise owners who invested in him and his idea of what a fast food burger joint should be. I highly recommend this book and the movie The Founder if you are interested in the story of McDonalds and being an entrepreneur.
Matt, I chose a different book to read for this assignment, but I recently watched the documentary movie that was about the founder of McDonalds. What I found most interesting was what you mentioned about him swindling the original founders of McDonalds. I found this action questionable, but there is no doubt about his competencies that led to all of the success that franchise has had.
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